Music Week
Creative vision for Riyadh Music Week, capturing the capital’s evolving cultural landscape and translating the relationship between music and Riyadh’s urban identity into a contemporary visual experience. The concept positioned Riyadh as a city where heritage meets progress, embracing a growing cultural and artistic movement.
The Approach & Objectives
The creative direction focused on incorporating Riyadh’s architectural landmarks, cultural centers, and distinctive visual symbols as key elements of the project’s visual narrative, reinforcing the event’s connection to the city’s identity and cultural ambitions.
Leveraging AI-powered creative tools throughout the development and production process, we created visual scenes that blend musical expression with Riyadh’s urban environment.
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